The KVG Laboratories mastering process begins with our mastering engineer studying the sound of your recording, listening to it on several different systems that represent the sound of anything from an iPod to a radio station to a high-end audiophile stereo. Next, he examines the recording with a suite of custom waveform analyzers to determine spatial imaging, distortion, noise, frequency spectral distribution, time domain analysis, inherent reverberation ratio, overall distortion products and many other factors.
After his analysis is complete, our mastering engineer determines what need to be done to make your recording have that elusive sound that makes a casual listener stop, give their full attention to the music, then buy it. This entails denoising, clipping repair, phase error correction, level optimization, ensuring track-to-track level consistency, mastering eqalization, harmonic enhancement, spectral enhancement, transient peak enhancement and numerous other subtle improvements. Next, we apply our proprietary UnVeiling Technology™ that increases the openness, sense of clarity, ambience and reverberation, even in 96KB Bitrate MP3 encodes.
The secret to our approach to mastering is our choice of equipment: after analyzing your recording, our mastering engineers designs then builds custom-engineered signal processors specifically for your recordings and that will be used only on your project. Standard, commercially available, off-the-shelf signal processors and software are not adequate. It's the difference between buying your clothes off the rack and having your clothes custom tailored. To ensure that your recording is mastered to the highest quality KVG Laboratories uses their studio monitors specifically custom-engineered for mastering. No off-the-shelf studio monitor is adequate to meet our standards.
The objective of any professional music recording project is to make music that elicits a response from the listener, or that combines evocative lyrics sung with musical interpretation into the artistic framework we call "music." The music, in turn, supports the artist's storytelling so that the audience successfully receives the communication from the artist. Audio production and record engineering must support that communication without impairing it distracting from it, or materially altering its art; it must, in a manner consonant with the artist's expression, enrich and magnify the artistic message of the music.
From a business perspective, these activities must be accomplished in a manner that induces the audience to purchase the musical recording by appealing to the human sense of hearing and the aesthetics of the audience's perception of, and response to, the sound recording itself.
Success in this regard requires much more than operating audio equipment. A proper job of mastering entails far more than merely picking a compressor plugin, adding some equalization, running a denoiser software package then clicking "normalize." Yet it's only these few things that most "mastering services" do for their clients. It's superficial and it's why they can charge a fixed per-album (or per-song) rate.
Consider: Merely achieving good sound isn't enough; almost anyone can do that. The KVG Laboratories Mastering Studio goes far beyond the ordinary; we give your recording The Sound That Sells©.